Categories: Packaging / Editorial / Branding Design / Catalog Design / Web Design
Art Director: Abby Ryan Guido
Kimono is a traditional Japanese garment that is often worn during special events and festivals. Through my study abroad experience, I was inspired to create a kimono brand called Twelve.
Twelve is a kimono fashion brand that uses Chinese Zodiacs as the main design. I gave each kimono its own unique design, based on the 12 zodiac animals. I have created a catalog that allows the customers to view each kimono design. In addition, I have a design a “how to wear a kimono” manual when a customer purchases the product. This will help beginners on how to wear a traditional kimono.