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Categories: Packaging Design / Typography
Art Director: Paul Sheriff

Harmony is a Japanese koi fish-flavored sake packaging that uses koi fish as the main aesthetic. Koi fish is a very popular fish in both Japan and China. Their beautiful coloring and lineage of the fish make them very special for many and the inspiration for this packaging.

The packaging contains two types of containers, a clear and a fish scaled caged box. The typography is design to mimic the ocean waves over the fish scales. In addition, the bottle has been etched with fish scales that bring out the color of the sake.