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AMERICAN HEARTLAND CEREAL

American Heartland cereal is a children cereal brand identity that educates children on what corn, wheat and rice are produced for. The cereal contains natural ingredients from the heartland, United States of America. The inspiration for the illustrations is based on American agriculture, such as the farmer and various farm animals. Each box contains a different characters that are the mascots for the cereal brand identity. To further the concept of a children cereal brand, there is a special surprise in each box, which are toys that range from key chains to pins. In addition, the cereal brand contains a one page promotion website that allows users to pre order our cereal and learn about the American Heartland.

Website URL: https://julielamdesign.com/americanheartlandcereal/

ART DIRECTION

Paul Sheriff, Tyler School of Art / 2016

COMPONENTS
Branding Identity, Packaging, Website

EXHIBITION
Restaurant Show at Tyler School of Art, Tyler Annual Show

PHOTOGRAPHY
Austen Hart


JULIE LAM



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